Senior Marketing Executive

Ho Chi Minh
30/05/2026
Marketing

ABOUT URBOX

UrBox is Vietnam’s leading digital gifting & loyalty platform that enables businesses to integrate their reward & loyalty programs with an ever-growing network of more than 350 brands & 20,000 accepted online and offline stores in Vietnam.

UrBox has the widest network of clients in loyalty in Vietnam and provides loyalty & reward solutions to many big organizations in the aviation, banking, FMCG, Insurance, Real Estate industries and more.

KEY RESPONSIBILITIES:

Brand Strategy & Content Development (20%)

  • Collaborate closely with the Brand team to shape and execute the company’s overall brand strategy
  • Build and manage a centralized corporate content/brand asset hub, including white papers, case studies, webinars, presentations, blog posts, leadership profiles, and visual assets
  • Ensure consistency, quality, and strategic alignment across all brand materials

Social Media Management (40%)

  • Own and grow our LinkedIn presence to strengthen brand authority in the B2B space
  • Contribute to TikTok content to enhance B2C storytelling and engagement
  • Develop and manage content calendars, campaigns, and community engagement initiatives

B2C Communications & Campaigns (30%)

  • Lead & execute marketing campaigns and leverage other communication tools to nurture current end-user pool and drive engagement (b2c)
  • Support PR activities, media outreach, and brand visibility initiatives

Events & Brand Experiences (10%)

  • Conceptualize and execute a range of events, including trade shows, customer engagement activities, and internal brand initiatives
  • Support and amplify CSR programs that reflect and strengthen the company’s values

REQUIREMENTS:

  • 2–3 years of experience in Marketing or PR, with at least 1 year in a B2B environment
  • Proven social media management skills, with hands-on experience managing platforms like LinkedIn (B2B focus) and TikTok (B2C engagement)
  • Experience managing multiple channels (social, content, email, events) 
  • Strong storytelling and communication skills (both written and verbal)
  • High attention to detail with a commitment to quality and accuracy
  • Solid understanding of industry trends and market dynamics
  • A proactive, collaborative mindset with the ability to work cross-functionally

 

 

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