Digital Marketing Specialist (B2B)

Ho Chi Minh
31/03/2024
Marketing

About UrBox

UrBox is Vietnam’s leading digital gifting & loyalty platform that enables businesses to integrate their reward & loyalty programs with an ever-growing network of more than 200 brands & 15,000 accepted online and offline stores in Vietnam.

UrBox has the widest network of clients in loyalty in Vietnam

We are proud to be the prime partners in providing loyalty & reward solution gifting and loyalty solutions to many big organizations in the aviation, banking, FMCG, Insurance, Real Estate industries and more 

Job Description: 

  • Build strategy & run advertising campaigns on different channels (Google, Facebook, LinkedIn, etc) to meet the following KPIs:
    • B2B: Website traffic & Qualified lead generation (targeted at potential businesses to use UrBox’s corporate e-gifting and loyalty solution to gift their employees or customers)
    • B2C: User acquisition (UrBox App Downloads, MAU, etc) (targeted at end-users who receive UrBox e-vouchers as gifts)
  • Constantly monitor to optimize campaign performance. 
  • Control budget, perform deep-dive analysis and measure cost effectiveness of the above marketing activities & channels/activities in terms of CPL, CAC, ROI, CLV, etc.
  • Implement, review and make sure all advertisement tracking works accurately; Work with Tech team to debug if neccessary. 
  • Take lead in raising requirements and coordinating teams to deliver critical digital projects such as Website revamp, SEO, CRM integration, etc. 
  • Perform other related tasks as assigned by line manager. 

Job requirements:

  • Education: Bachelor’s Degree in Marketing/Business or related field from a reputable University.
  • Experience: More than 2 years of experience in Digital Marketing; preferably in B2B/B2B2C companies. 
  • Skill-sets required: Digital Campaign Management; Data Analytics; Strong Interpersonal Skills (Comfortability working with Product & Tech team) 
  • Personality/Others: Can-do spirit, Proactivity, High Commitment;

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